After originally planning on exploring several social media platforms during my independent study, I quickly came to realize: A) There is...

I have been a volleyball player my whole life. From the time I was little on, it's all I wanted to do and the only sport that mattered....

The textbook I chose for this independent study is Deirdre K. Breakenridge's "Social Media and Public Relations: Eight New Practices for...

With Charleston baseball's opening pitch only a few days away, I was given a last minute assignment to create a season opener "hype"...

In the world of sports media, Super Bowl Sunday means prime time advertising. My favorite part of the festivities this year was laughing...

College baseball season is almost here which means promotional material is in the making! If you search through my computer files right...

I've been doing a lot of research for creative sports content over the past few weeks. It is overwhelming how much promotional content...