you should probably Instagram that...

Seeing as it’s home to my “Charleston Baseball Is” campaign, I had to throw a little love to Instagram during my research this week.

I was curious as to why my supervisor chose Instagram as the platform for my video shorts series, so I did some digging.

Instagram is ranked #2 for “Best Social Media Platforms For Your Business” according to TheNextWeb.com. This platform provides a way to share visual content (videos less than 15 seconds long) therefore inviting brands with visual content into the minds of its audience.

Not only is Instagram media extremely shareable but it has the potential to be discoverable via relevant hashtags, not to mention easily trackable in terms of engagement as well.

People are intrigued by visual content and tend to relate and respond to visual messages. Therefore I am excited to present my video shorts series to College of Charleston Baseball fans and hopefully capture their attention in a very loyal way.