To refresh your memory, I began this independent study with the goal of increasing College of Charleston Baseball social media followers...

I am EXTREMELY proud of the project I recently completed for the College of Charleston Athletic Communications Department!! Upon...

Social media has the ability to greatly influence an audience by calling it to action.... But how much influence? Social media analytics...

What is it with me and having mentors named Jessica? Jessica Rodgers has been with the College since 2010 and was promoted to Director of...

Each year the College of Charleston athletics department hosts and end of the year all sports banquet, AKA "The Coug Awards" at TD Arena....

Ok, it isn't really him...but they do look quite alike. Rich Gordon is a professor and Director of Digital Innovation at...

So other than the pure enjoyment it brings me, I also love creative video production because of how fun it is to interact with my...

Today I read the tenth chapter of Breakenridge's book entitled, "The Future of PR and Social Media." My main takeaway from the chapter is...

“Social media enables anyone, from the outgoing to the introverted, and the well known to the less noticed, to have a voice and a...

Seeing as it’s home to my “Charleston Baseball Is” campaign, I had to throw a little love to Instagram during my research this week. I...